BACHELOR Marketing and Social Media in the Fundamentals of Communication and Christian Values

This academic program is designed to train professionals with strategic and practical skills in digital marketing and social media, essential in today's global landscape. Through a theoretical and practical approach, students will learn to manage digital campaigns, build online communities, and develop strategies that empower brands and businesses in a competitive and constantly evolving environment.

Applicant profile

This program is aimed at individuals with a strong inclination toward communication, creativity, and the digital world. Applicants should be proactive, with an interest in learning about consumer behavior on social media, digital platform management, and data analysis. It is ideal for those seeking a practical and up-to-date approach to marketing, or wishing to develop their professional career in agencies, companies, or as independent consultants.

Graduate profile

Upon completion of the program, graduates will be equipped to design, execute, and evaluate digital marketing strategies on social media platforms. They will have in-depth knowledge of best practices in online advertising, metrics analysis, and consumer trends. They will be able to develop campaigns to improve brand image and positioning in both local and international markets. In addition, graduates will have the skills necessary to manage and lead teams in digital environments.

Duration

The program has a duration of approximately 120 credits.

Some Subjects That Will Be Covered

Digital Marketing Strategies Social Media Management Branding and Content Creation

Modality

Completely online, allowing students to access classes and materials from anywhere, adapting to their personal schedules and needs.

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Skills You Will Learn Upon Completion of Your Undergraduate Degree

Upon completion of the program, students will have acquired the skills necessary to effectively manage digital marketing and social media campaigns. They will learn to create and optimize engaging digital content, manage social media advertising campaigns, analyze the impact of their efforts using measurement tools, and adapt to market trends. They will also be able to develop strategic marketing plans that boost brand visibility and success, and will be ready to manage online communities and improve engagement with their target audiences.

Empowering Leaders for Business and Purpose

At WCUKL, we prepare entrepreneurs and professionals with values, skills, and support to succeed in business and lead with integrity.